PART 2: PICK YOUR NICHE AND EXPAND YOUR MARKET

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  • Who are you marketing to? If you can’t give a specific answer to that question right away, you need to define your target audience. Good marketing caters to specific customers. Knowing who those folks are can help you better perform marketing to your fullest potential and increase the number of clients and profits you get faster.We’ll cover:
    • Why it is critical to home in on your niche market
    • How to home in on your niche market
    • What questions to ask to clarify your niche market

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